• A large percentage of consumers identify as creators
• 46.7 Million Creators Consider Themselves Amateurs
• Content Creators Can Earn Over $50k a Year
• The Influencer Marketing Industry is Valued at $16.4 Billion
• 1.5 Million + Creators on OnlyFans
• 97.5% of YouTubers Don't Make Enough to Reach the U.S. Poverty Line
• Ad Revenue for Creators has Declined by 33% During COVID
• Half of Consumers Use Ad-Blocking Technology
• 1 in 4 American Kids Plan to Become Social Media Influencers
• 22 Thousand YouTube Creators Have More Than 1 Million Subscribers
• 3.32% Instagrammers Have More Than 100,000 Followers
• 300,000 + Twitch Streamers Are Either Partners or Affiliates
• Mr. Best Was Top Creator for 2022
• Content Creators Earned a Baseline of $5.5 Billion on the Nine Platforms in 2022
• World Record for Longest Live Stream is 268 Hours
• The Biggest Paid Publication on Substack is The Dispatch, Which Has Tens of Thousands of Subscribers
• Stir Raises $4 Million to Help Online Collaborators Split Revenue
• 52% of Creators Spent 0-39 Hours Per Month Devoted to Social Content
• Thematic Has Had 21 Billion Plays and 12 Million Fan Conversions
• $24 Million Estimated Monthly Payouts on Patreon