1000 people, 5 days: Thur as the pre-conference, 3 full days of workshops and events, 1 day of retreat or hackathon.
Focus on branding, merchandise, partners, showcases, videos – the full experience of building and social interactions.
Harmony’s 1-2-10X Initiatives at Offsite
ONEConference will align every facet of Harmony into one cohesive vision, from products, to values, to messaging... It will be our way of telling the world “This is who we are and this is why you should care.”
Every great production starts with a unified vision. A unified vision starts with communication. This is why the first step to make ONEConference a reality is really to focus on driving the focus of who we are as a company, what we stand for, what we have achieved, and where we want to go. The best person to do this would be a top line communications manager.
No movie goes into production without a script. ONEConference should be no different. We need to 10x our packaging of the messaging and the marketing (click to see my entire writeup on this).
We need to have clear messaging on our website, clear direction on roadmap, and we also need to make sure that we find a solution for the ever growing (and un-scaleable) Notion problem, namely not being able to package the messaging correctly, and putting our partners at risk by new (and veteran) team members giving away confidential IP or information of our partners.
Once this foundation is laid, the event portion is actually pretty easy to do: Create value with events that engage developers and our community, present it on stage, etc... It’s very similar to a band playing live music: The hardest part is writing the song. The easiest part is performing it.
Hire head of Communications (Vision)
Hire head of Marketing (Strategy)
Start crafting the messaging of Harmony, focusing it
Create campaigns that can can lead to the big event