Successful Launch Metrics
North Star (March 31)
$100k in Sales (USD)
Signposts
| Week (Feb 13-17) | Week (Feb 20-24) | |
|---|---|---|
| $$ from Sales | 0 | |
| # of Sales | 0 | |
| On-Chain Tx Vol. | 263k | |
| Conversion Rate | 0% | |
User Guide (Theo, Alaina)
Web 2 (from no wallet → domain purchase) [3/4]
Web 3 (metamask → domain purchase) [0/1]
Documentation (Theo)
Press Release
Sell .country, .1, .1.country to web2 + web3 users
Explain ENS and Unstoppable, why is Harmony’s .country the better option
Advantages of .country, .1, .1.country
Multichain Name Service web3 advantage with (.eth.country, .bit.country, .x.country, etc.)
Blog
Social Post
V1 Product (Features) (Abhinav)
V1 Product (Sales) (Theo + Abhinav)
Price Model
$$ per domain ✅
length of registration ✅
(3-months)
Analytics (Julia)
source page
duration of visit
links clicked (how they left)
conversion
UI/UX (Theo + Alaina + Abhinav)
.country logo ✅
same style/coloring as .1 logo
.country register page
.country/home
.country/new